Just How Big Is Halloween? With a Projected $9/1 Billion in Sales for 2017, Halloween by the Numbers
October 23, 2017 By Cait
According to the National Retail Federation, US Consumers will Spend Over $9.1 Billion on Halloween 2017!
Photo by: Photo via PixaBay.
It seems like each year, Halloween is getting bigger and bigger, and according to a report released by the National Retail Federation, that's on point - Halloween is in fact growing, and Americans are expected to spend more than ever this year as they celebrate the 2017 Halloween Season! According to the NRF's study, over 179 million Americans are planning to celebrate Halloween 2017, and this year, the country is on track to spend a record-breaking $9.1 Billion on costumes, candy, decor, and other holiday-merchandise this Halloween, up from $8.4 Billion in 2016!
According to the study, over 70% of Americans plan on handing out Halloween candy, close to 50% plan on decorating for the holiday, 22.7% plan on attending a Haunted House, over 48% plan on dressing up themselves, and 16% plan on dressing up their pets this Halloween! The average household will be spending approximately $86.13 on Halloween this year, and although the biggest percentage of Americans plan on handing out candy for Halloween, candy shockingly isn't the biggest spending category! This year, it is projected Americans will spend $3.4 billion on costumes, the top Halloween-spending category for 2017, $2.7 billion will be spent on candy, another $2.7 billion on decorations, and close to half a billion dollars will be spend on Halloween greeting cards (can you remember the last time you received one of those?!).
The numbers provided by the NRF are a fascinating peek into the business the Halloween, they research not only the most popular categories for spending, but the most popular costumes for each Halloween Season, as well as where shoppers are getting their inspiration for costumes, decor, and other Halloween purchases this year, as well as when shoppers plan on beginning to purchase their Halloween supplies.
This year, 35.2% of shoppers are getting their inspiration from online searches, outpacing those getting inspiration from in-store displays (30.3%). 59.4% of shoppers are getting their inspiration from Facebook, Pinterest, YouTube, and Instagram combined, with only 14.2% getting their inspiration from print media. 29.9% of shoppers plan to begin their Halloween shopping in September, 43.6% plan on beginning in the first two weeks of October, and 20.1% plan on beginning their shopping in the last two weeks of October. Another interesting statistic (which will likely be of no surprise to wives across America), is that 24% of men plan on beginning their Halloween shopping in the last time-bracket in the poll, the last two weeks of October.
Another fascinating stat is how consumers are planning on participating in Halloween this year: more than 9 out of 10 celebrants plan on purchasing candy, 7 out of 10 celebrants plan on purchasing Halloween decor, and almost 7 out of 10 celebrants plan on purchasing costumes this year!
How will you be celebrating Halloween 2017? Will Your Household be Spending More than the Average House This Halloween Season?
What Are You Planning on Doing to Make Halloween an Epic Celebration This Year?
Let Us Know in the Comments Below!